The first collection of second-level domains using the new .melboune top-level domain will be live on the Internet from tomorrow.
The first .melbourne names include the new online home for the TLD, www.live.melbourne, and the home pages of a number of businesses that have been appointed ‘ambassadors’ for the domain, including the Bank of Melbourne, the Melbourne Festival and the Flower Drum restaurant.
Until now, the site detailing the .melbourne process, nic.melbourne, has been the only live .melbourne second-level domain.
Tomorrow also marks the start of the ‘landrush’ process for the domain. The landrush phase runs until 9 November and will give individuals, businesses and other organisations a chance to apply for .melbourne domains.
If multiple parties apply for the same second-level domain during the landrush process they will enter an auction process…. Source