Trademarks lie at the heart of our market society, so it’s not surprising that they’ve been important on the Internet since it first went commercial. While the principles of trademark law apply equally in the online and bricks-and-mortar worlds, there’s a twist to how trademark use is regulated within Internet domain names. Read More
The Business Law Basics
Trademarks are source identifiers — they identify the producers of the products and services that consumers have come to love. That source identification helps the marketplace to function efficiently. Buyers can identify the products and services they like, and the producers and providers they trust. Manufacturers can distinguish their goods from those of competitors, and they are incentivized to maintain product quality and build customer brand loyalty.