Africa’s technology and business leaders have in their hands an unprecedented opportunity to surpass their global counterparts.
If we can harness the vast and growing sources of information known as “Big Data”, members of the C-suite – particularly Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs), who increasingly share the responsibility for growth and innovation – stand to not only significantly boost our organisations’ bottom lines, but catapult our brands into positions of global leadership and best practice.
But to do so requires uniquely African approaches to the selection and use of Big Data which align with our continent’s fast-evolving socio-economic and technological landscape.
The currency of data
What is Big Data? The Internet and computing technologies have, particularly in the past decade, resulted in exponential growth in digital information which exists in the world – in fact, more than 90 per cent of data currently in existence was created in the past two years.
We call this abundance of information “Big Data”, and it has seismic implications for consumers, technologists, and business leaders alike. more