Barclays is to ditch its dot com domains in favour of proprietary URLs ending in .barclays and .barclaycard.
The bank says the switch will create a more secure and streamlined experience for customers engaging online.
Troels Oerting, Barclays Group CIO, says:
“The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site. This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service.”
The migration to .barclays and .barclaycard domain names has already begun for the non-transactional parts of the estate, with the introduction across all sites being gradually phased over time. During the transition, automatic domain redirects will transfer customers to the appropriate page.