Multinational high-tech companies looking for new frontiers and fresh ideas are lining up for a slice of Africa’s relatively untapped consumer market.
Many experts are saying the continent is poised to be the next hotbed of technological innovation. Others are even more optimistic.
A man scrolls through his mobile phone to carry out a money transaction via M-PESA in Nairobi, Kenya in this May 12, 2009 photo.
“Africa is that frontier right now,” said Canada-based New Media marketing strategist Douglas Idugboe. And it is the place where “a lot of technology innovation” is taking place, added Mark Walker, a research director at IDC Middle East, Turkey and Africa. more