BCG e-Friction Index: A Country-by-Country Analysis

The BCG e-Friction Index quantifies the factors inhibiting growth in the Internet economy, so policymakers, businesses, and other stakeholders can “grease the wheels” by addressing friction sources. Digitally driven economic growth continues to be one of the few bright spots in a sluggish global economy. Reducing or eliminating numerous factors that inhibit online interactions and …

Social Media and Mobile Greatly Impact Shopping Habits in Asian & African Countries

It\’s obvious that social media and the mobile revolution are disrupting the shopping experience as we know it. At this point, most people rely on these digital tools to give them additional info about the products and services they\’re thinking of buying. Consumers are simply more knowledgeable about what they are thinking of buying because …