Many brands are rethinking their Internet identity strategies. – Are they contemplating is boycotting the defensive registration all together?
Companies looking to protect their brand identity on the Internet from phishers and cybersquatters will soon be faced with a dot-com identity crisis. “We’re hostage to the situation,” said Bob Liodice, president and CEO of the Association of National Advertisers, which has been fighting hard to convince Icann to put into place better trademark protections. …
