Online Content Africa’s Next Consumer Boom?

The Alaba Market, in Nigeria’s commercial capital of Lagos, is a chaotic mass of noise, vehicles and electronics shops; open air stalls selling software and movies of dubious provenance and tiny dark rooms housing the country’s ruthlessly profiteering film producers.   Financed at Alaba and filmed in houses-turned-sets, ‘Nollywood’ has become a $500 million-a year …